About Us

My name is Karina Latorraca, I’m Brazilian. I went through a hair transition a few years ago, a period in which I studied a lot of the cosmetics’ formulation and many techniques and methods that helped me to rescue my origin and my self-esteem.

That’s how I decided to help other women also regain their self-esteem and love themselves as they are. My goal is to help you to care for and love your hair, as it should be.🥰

Kurls is more than a cosmetics store. It is an initiative to connect several people with similar stories, a space for conscious consumption, and personal transformation.

We offer the rescue of self-esteem, the connection with your roots, and with yourself.
Our focus is on increasingly natural products, without harmful chemicals, and without tests that disrespect animals’ lives. 🌱🐰

Because of that all of our products are natural, vegan, with No sulfates, No Parabens, No Phthalates, No Mineral Oil, No paraffin, and No Petroleum
We love to help you with your hair needs, so don’t hesitate to ask for our help and send us a message!


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